Best Brief Book a scoping call
Product briefings for client advisors

Every new product, briefed before it reaches the floor.

Your maison's own presenter introduces each new product in a short vertical video: materials, story, styling, the lines that sell. In every language your stores speak, inside the tools your client advisors already use.

Book a scoping callSee the sample briefing

20 minutes · Scoped to your season · Priced on the call · The presenter is generated and disclosed

00:00i
StoryThe piece clients will ask about first this season.
00:12ii
MaterialsTurn it inside out: every seam bound by hand with silk cord.
00:34iii
StylingStraight shoulder, a little long, over a fine knit.
00:52iv
Pairs withThe Corde trouser, the rib knit, the cord belt.
01:05v
The lineA glove turned outward.
One briefing, five chapters, 75 seconds. Maison Sarlène, a house created to show the format.Tap a chapter
i.

Start from the product sheet.

Nothing goes into a script that is not in the approved product information. The sheet is the only source; your trainers set the order of the chapters and lock the brand terms per language.

Piece
Corde double-breasted jacket
Collection
Autumn–Winter · Rue de Grenelle
Cloth
Double-faced virgin wool and cashmere, 320 g
Construction
Unlined; seams hand-bound with silk cord
Details
Four bronze cord buttons; loop sleeve vents
Fit
Straight shoulder, slightly long; sizes 34–46
Colours
Dove grey · Ink · Moss
Pairs with
Corde trouser · rib knit · cord belt
Care
Dry clean; brush after wear

What the advisor needs, in the order they need it.

A product sheet is written for buyers and systems. A briefing is written for the moment a client asks. So the same facts are re-ordered into five chapters an advisor can carry onto the floor.

StoryWhere the piece comes from: the collection, the reference, the house code.
MaterialsThe cloth, the construction, the detail to show first.
Fit and stylingHow it sits, what to say about sizing, how to wear it.
Pairs withThe pieces to bring out next, and why.
The line to rememberOne sentence to say to a client tomorrow.
For beautyThe benefit, how to pitch it, who it is for, the words to use.
ii.

Then a briefing the advisor watches, not reads.

Seventy-five seconds, vertical, captioned, presented by the maison's own presenter, the same in every video. You approve every script before it is rendered and every video before it is delivered.

English00:12
MaterialsTurn it inside out, and this is what you show: every seam bound by hand with silk cord.
  1. 00:00
    Story

    Before we open: the Corde jacket. This is the piece clients will ask about first this season.

  2. 00:12
    Materials

    Double-faced wool and cashmere, three hundred and twenty grams. No lining. Turn it inside out, and this is what you show: every seam bound by hand with silk cord.

  3. 00:34
    Fit and styling

    Straight shoulder, a little long, made to sit over a fine knit. If someone is between sizes, go down; the shoulder should sit exactly.

  4. 00:52
    Pairs with

    The Corde trouser in the same cloth, the grey rib knit, the cord belt. Grey with the trouser is the full look.

  5. 01:05
    The line to remember

    The workshop made gloves for sixty years, and this is a glove turned outward. That is why the inside is finished like the outside.

iii.

The same frame, in every language your stores speak.

Three or more languages per season. Each version is reviewed by a native speaker before delivery; your reviewer confirms brand terms against a locked glossary.

00:12
EnglishTurn it inside out, and this is what you show: every seam bound by hand with silk cord.
00:12
中文把它翻过来，这才是要展示的：每一道缝线都以真丝绳手工包边。
00:12
FrançaisRetournez-la : voilà ce que l'on montre. Chaque couture gansée à la main de cordon de soie.
00:12
ItalianoGiratela al rovescio: è questo che si mostra. Ogni cucitura rifinita a mano con cordoncino di seta.
00:12
日本語裏返してみてください。見せるべきはここです。すべての縫い目をシルクコードで手作業で包んでいます。
Same presenter. Look, voice and pace hold across languages, so a store in Shanghai and a store in Paris see the same house.
Your glossary. Brand terms, forbidden words and the names of materials are locked per language before the first script.
Your systems. MP4 files and a hosted link per product and language, ready for your LMS, associate app or catalogue.
The season pilot

One maison. One season. Every new product, briefed.

Thirty to fifty products, three or more languages, six to eight weeks from kickoff to handover. A weekly delivery, a review link, one point of contact.

Week 0KickoffProduct data, tone, languages. Presenter and template designed for your approval.
Week 1ScriptsThe first ten products, in your review space.
Week 2First tenVideos in the first language, approved one by one.
Week 310–15 a weekAll languages from here on.
Week 410–15 a weekNative review, corrections folded in.
Week 510–15 a week
Week 6Last batch
Week 7–8HandoverAll files and links, usage notes, wrap-up call.
30 to 50 productsone season or collection launch
Three or more languagesEnglish first, then your stores' languages
45 to 90 secondsone vertical video per product
Priced on the callsetup, per product, per language, in a written proposal
Book a scoping call
iv.

The same discipline at the beauty counter.

Français00:18
Comment l'utiliserUne noisette, d'abord sur le dos des mains. Conçue pour pénétrer en moins d'une minute.

Crème Corde, 50 ml

For beauty the chapters change: the benefit, how to use it with a client, who it is for, the words to use at the counter, what it pairs with. Sixty seconds, the same words at every counter.

Why the counter matters

A beauty advisor has seconds with a client. A briefing they watched that morning gives them the benefit and the exact phrasing, not a PDF to search.

The presenter is generated

Your maison's presenter is a generated character, not a filmed person. We say so here, and you decide how it is described inside your organisation. No real person's likeness or voice is used without written consent.

Your content, your rights

You supply approved product information and imagery and keep all rights in it. The delivered videos are yours to use internally under the terms of the proposal. Nothing is published, shared or used to train anything.

Internal by design

These videos are for your client advisors, not for clients. They are made for the systems your teams already use, sized for a phone, never for a public channel.

Does this replace our LMS or our associate app?

No. It makes the video asset that goes into them. You keep your platforms, your logins and your reporting; we deliver files and links that fit.

What do you need from us to start?

Approved product sheets or a PIM export, product imagery, brand and tone guidelines, your languages, and one reviewer per language who confirms brand terms. About an hour of your time in week one, then a weekly review.

How do you make sure nothing is invented about our products?

Scripts are written only from the product information you approve, and you sign off every script before it is rendered and every video before it is delivered. Brand terms and forbidden words are locked per language.

Can the presenter look and sound like our house?

Yes. Look, wardrobe, voice, pace and warmth are designed with you and approved before the first video. The presenter is yours and is not used for anyone else.

What does it cost?

A pilot is scoped to your season on a 20-minute call and priced in a written proposal: a setup fee, a per-product fee and a per-language fee. There is nothing to buy on this page.

What happens after the pilot?

If the season works for your teams, the next seasons run on the same presenter and template under a recurring arrangement, scoped with you at the wrap-up call.

Twenty minutes to scope your next season.

Bring the launch you have coming. We map the products, the languages and the first ten videos, and send a written proposal after the call.

Book a scoping call

Prefer email? tonje@trymuse.com